A culturally relevant marketing strategy is required in order to truly connect with multicultural customers.

As Canada becomes increasingly diverse due to an influx of immigrants from around the world, it has become imperative to develop a targeted strategy to reach this diverse customer base. In specific cases, a customized strategy may be required to reach different ethnic segments. Prime Advertising is the partner that you need to ensure your product or service strategy is relevant to these diverse segments, and that your marketing communications strategy leverages the right cultural nuances. In other words, we strive to deliver strategy that creates a meaningful connection with multicultural customers – one that will further drive positive business results.